90% Hearing Aids Are Fitted Wrong — Insono Uses AI to Fix a Broken Industry

Deepak Kumar August 29, 2023

For decades, hearing aid fittings in India have relied more on assumption than science — resulting in nearly 90% of users never experiencing the full clarity, balance, and comfort their device is capable of delivering. This problem has remained buried under sales pitches, limited diagnostics, and trial-and-error fittings that put the burden on the patient, not the clinic.

Insono Hearing Solutions is tackling this problem head-on using AI-driven assessment, REM-based calibration (Real Ear Measurement), and precision-led prescription fitting, setting a new benchmark in hearing care outcomes.

The Problem No One Talked About

Walk into most hearing clinics and the process looks like this: a quick test, a generic recommendation, a demo device, and a promise that “you’ll get used to it.”

The result?

Incorrect amplification causing fatigue and headache
Muffled speech and distorted sound clarity
Patients upgrading unnecessarily and paying more
Returns and exchanges disguised as “adjustments”

The industry sells devices, not outcomes.

AI Is Changing Hearing Care — If Clinics Are Willing to Change

Modern hearing aids from global leaders like Signia Hearing, Phonak Hearing Aid, Starkey AI Hearing Aids, and Widex come with powerful AI features:

Real-time noise adaptation
Directional speech tracking
AI-based learning of user preferences
Automatic sound optimization in different environments

Yet 90% of this technology never reaches its true potential if the fitting remains based on outdated presets. The device may be smart — but the fitting process must be smarter.

This is where conventional clinics fail, and Insono steps in.

Insono’s AI-Fit Model — Precision Over Guesswork

Insono combines multiple advanced protocols:

Step	Technology	Outcome
AI-powered hearing test	Adaptive learning algorithm	Accurate threshold analysis
Real Ear Measurement	Probe mic canal verification	Output that matches prescription
AI-led fitting	Personalized mapping	Natural speech and reduced strain
Remote AI-based tuning	Data-driven adjustments	Faster, measurable improvement

The device finally works in harmony with the human ear — not against it.

From the Founder & CEO — Mr. Manoj Kumar

“The hearing aid industry has operated on assumptions for far too long. Selling a device is not the same as restoring a sense. At Insono, we believe every fitting must be verified with science, data, and AI — not intuition. Our mission is simple: if a patient trusts us with their hearing, we owe them precision and proof, not guesswork.”
— Manoj Kumar, Founder & CEO, Insono Hearing Solutions Pvt. Ltd.

His statement reinforces a central point: Hearing care is not retail — it’s healthcare.

A Broken Industry Meets Accountability

The difference is simple:

Traditional Fitting: “Try this and we’ll adjust over time.”
Insono AI Fit: “Here is the verified audiological proof that the sound reaching your eardrum matches the prescription.”